 BABM
Magazine Suggested Reading
Awakening the Entrepreneur Within
Michael E. Gerber
Collins 2008
268p
“A true business opportunity
is the one that an entrepreneur invents to grow him or
herself. Not to work in, but to work on. That’s the work
of an entrepreneur.”
Michael Gerber
Not just another E-Myth book, this one makes it
personal. Michael Gerber reveals his inner thoughts on
what it really means to be an entrepreneur. His latest
book is structured as a play within a play. As Gerber
describes his thought process and action plan for
creating a business, he simultaneously creates a new
business as he is writing the book.
The book is organized into 5 parts:
-
The Preparation
Defining who we are, and what we love. Entrepreneurs are
not born, but are self created. We invent our future
(business).
-
The Dreamer and the Dream
We are first awakened to our dream. Dreams are both
personal (the what do I want for myself?) and impersonal
(how will my business affect and impact the population
at large?).
-
The Thinker and the Vision
We must take apart our dream and rebuild it as we
redefine our vision.
-
The Storyteller and the
Purpose
It is important that we are able to tell our story - not
about our past, but about the entrepreneurial future we
see for customers, ourselves and our business.
-
The Leader and the Mission
Here is where our author takes us into his thought
process previously outlined in the book to create an
actual new company before our eyes. Michael Gerber
reveals his questioning of his dream, but also his
passion to supersede obstacles that the entrepreneur
will inevitably face.
I think it is highly likely
that the attentive reader will be re-evaluating the
vision of his present business, and will experience a
new energy, awakening the entrepreneur within. This is
the author’s vision and he does succeed.
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Dr. Brian Beirl has a
general dental practice in Seminole. In addition, he is
an educator, author, presenter, consultant and business
coach. Dr. Beirl is passionate in helping his clients
live the life of their dreams. He may be reached through
his web site at
www.brianbeirl.com. |
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