Suggested Reading
Break from
the Pack
How to Compete in a Copycat Economy
By Oren Harari
Reviewed by: Dr. Brian R. Beirl
Are your customers just satisfied? If so, your business
is running with the pack and falling behind the leaders
in your industry. Businesses approaching their customers
in the traditional way will be left in the dust.
As a senior consultant and lecturer with Tom Peters for
twelve years, the author’s pedigree is evident in his
live seminar writing style. Oren Harari is passionate
and direct. The book is organized in three parts.
In Part 1, Resisting the Pull of the Pack, there are
numerous contemporary business examples that illustrate
the perils of “playing it safe” in the copycat economy.
We may see ourselves in these varied examples, but the
author immediately presents us with concrete actions to
help the reader begin to formulate a plan for his own
business. He presents the EMBER test for innovation; is
your product Extraordinary? Does it Matter to customers?
Does it Break new ground? Does it encourage Evolvement?
Is it Real?
In Part 2, How to Break from the Pack, he continues with
five steps to lead our businesses from the reactive to
the innovative. 1) lead institutionally, 2) lead with
profound authenticity, 3) lead with genuine caring, 4)
lead with turbo speed, and 5) lead with the individual
customer in mind. This section concludes with some very
different thinking on mergers and acquisitions.
In Part 3, How You Can Lead the Pack, the author
presents a 12 step Recovery Program. This informative
and entertaining section personalizes all that has come
before by helping the reader formulate a plan for
change. We’re asked to analyze our long-term career
goals, find our own paths, believe that our customers
are more important than investors and employees, and get
personally engaged.
Oren Harari has broken from the pack in the writing of
this book. The bookshelves are filled with books written
by consultants that amount to page after page of case
studies of their clients. This book breaks that
tradition with numerous concise steps for owners,
managers and employees of any business, large or small,
to break from the pack and lead. He encourages us to
innovate with confidence because the future of our
businesses and those that we serve depend on it.
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Dr. Brian Beirl is an
educator, author, presenter, consultant and business
coach. He also has a dental practice focusing on
esthetics and restorative dentistry. Dr. Beirl is
passionate in helping his clients live the life of their
dreams. He may be reached at:
BrianBeirlDDS@BBeirl.com |
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