Get Out of Your Own Way
The five keys to surpassing everyone’s expectations

by Robert K. Cooper Ph.D.
Reviewed by: Dr. Brian Beirl

Think back to a presentation or staff meeting where a significant change was proposed. Were you immediately more focused, energized, and maybe even fearful? Brain research indicates that your primitive brain went into its protection mode. Any change in our environment may be dangerous until proven otherwise. Is that moving shadow a tiger, or just the wind? According to Robert Cooper, it is not only important to recognize how our brain works, but it is possible to control it for predictable possible outcomes.

Robert Cooper broke onto the national scene with his New York Times bestseller, The Other 90%. In this first book he encourages us to utilize the untapped potential of the unused 90% of our brains. In Get Out of Your Own Way Dr. Cooper gives us actual techniques to turn on the parts of our brains that are required for different tasks. However, he not only focuses on the individual, but on how striving for our potential will influence our businesses. As an international business consultant, he points out five key areas that individuals and companies must address to move to the next level and continue to grow to their full potential.

The key areas are:

1. Direction, not motion. It’s not how busy you are, or how fast you’re moving. It’s moving in the right direction.

2. Focus, not time. It’s not just long hours; it’s putting your attention on what matters most.

3. Capacity, not conformity. It’s not about copying others, but applying hidden potential in new ways.

4. Energy, not effort. It’s not about trying harder; it’s getting the right things done.

5. Impact, not intentions. It’s not about wanting or lofty goals. It’s measuring the difference you have made in others’ lives.

When we recognize we are on the non-productive side of these key areas, we can implement the techniques presented by the author to activate and control our brain to move to the productive side.

Robert Cooper’s books are inspiring, educational and filled with practical applications that can be implemented immediately. We recommend this book for your bookshelf, but it will not remain there long, as we are confident that you will want to share this book with your staff and business associates.

Hooked on the book? Click here to buy now.

Dr. Brian Beirl has a general dental practice in Seminole. In addition, he is an educator, author, presenter, consultant and business coach. Dr. Beirl is passionate in helping his clients live the life of their dreams. He may be reached through his web site at www.brianbeirl.com.