Suggested Reading
 Get
Out of Your Own Way
The five keys to surpassing
everyone’s expectations
by Robert K. Cooper Ph.D.
Reviewed by: Dr. Brian Beirl
Think back to a presentation or staff meeting where a
significant change was proposed. Were you immediately
more focused, energized, and maybe even fearful? Brain
research indicates that your primitive brain went into
its protection mode. Any change in our environment may
be dangerous until proven otherwise. Is that moving
shadow a tiger, or just the wind? According to Robert
Cooper, it is not only important to recognize how our
brain works, but it is possible to control it for
predictable possible outcomes.
Robert Cooper broke onto the national scene with his New
York Times bestseller, The Other 90%. In this first book
he encourages us to utilize the untapped potential of
the unused 90% of our brains. In Get Out of Your Own Way
Dr. Cooper gives us actual techniques to turn on the
parts of our brains that are required for different
tasks. However, he not only focuses on the individual,
but on how striving for our potential will influence our
businesses. As an international business consultant, he
points out five key areas that individuals and companies
must address to move to the next level and continue to
grow to their full potential.
The key areas are:
-
Direction, not motion. It’s
not how busy you are, or how fast you’re moving. It’s
moving in the right direction.
-
Focus, not time. It’s not
just long hours; it’s putting your attention on what
matters most.
-
Capacity, not conformity.
It’s not about copying others, but applying hidden
potential in new ways.
-
Energy, not effort. It’s not
about trying harder; it’s getting the right things done.
-
Impact, not intentions. It’s
not about wanting or lofty goals. It’s measuring the
difference you have made in others’ lives.
When we recognize we are on
the non-productive side of these key areas, we can
implement the techniques presented by the author to
activate and control our brain to move to the productive
side.
Robert Cooper’s books are inspiring, educational and
filled with practical applications that can be
implemented immediately. We recommend this book for your
bookshelf, but it will not remain there long, as we are
confident that you will want to share this book with
your staff and business associates.
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Dr. Brian Beirl is an
educator, author, presenter, consultant and business
coach. He also has a dental practice focusing on
esthetics and restorative dentistry. Dr. Beirl is
passionate in helping his clients live the life of their
dreams. He may be reached at:
BrianBeirlDDS@BBeirl.com |
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