The Power of Nice
How to capture the Business World with Kindness

By Linda Kaplan Thaler and Robin Koval
Reviewed by Brian R. Beirl DDS

Short and Sweet

• Nice is healthier, earns more money, and spends less time in court.

• Nice is putting your head on the other person’s shoulders.

• Nice is telling the truth.

• Nice is not fighting over the last piece of pie, but baking a bigger pie.

• Nice is Samsung and Sony joining forces to create significant market share in the highly competitive flat panel television arena.

In a business world that many times embraces the “looking out for #1” mentality, it is refreshing to be reminded of how simple and productive business relationships can be.
The Kaplan Thaler agency has enjoyed incredible success in the highly competitive advertising business. Thaler and Koval’s book illustrates the simple premise that telling the truth, listening, partnering, and simply treating your fellow workers, and competitors, with kindness will reap you far greater rewards than the “us or them” mentality.

To illustrate this point, by simply listening to a frustrated CEO of an insurance company, the Kaplan Thaler advertising agency learned that his greatest concern for the future of his company was the simple fact that nobody could pronounce his company’s name. They were the first to listen with compassion to his lament. Because of their implementation of a new campaign, the insurance company’s sales rose 55% in the next few years.
We all know now how to pronounce AFLAC!

The Power of Nice does not profess to be a groundbreaking book of newfound wisdom; it is, rather, an enjoyable read that reminds us that we all have what it takes to succeed in business. In fact, if you take anything from this book, give it back.

Hooked on the book? Click here to buy now.

Dr. Brian Beirl has a general dental practice in Seminole. In addition, he is an educator, author, presenter, consultant and business coach. Dr. Beirl is passionate in helping his clients live the life of their dreams. He may be reached through his web site at www.brianbeirl.com.