Suggested Reading
 The
Power of Nice
How to capture the Business
World with Kindness
By Linda Kaplan Thaler and Robin Koval
Short and Sweet
Reviewed by Brian R. Beirl
DDS
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Nice is healthier, earns
more money, and spends less time in court.
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Nice is putting your head on
the other person’s shoulders.
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Nice is telling the truth.
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Nice is not fighting over
the last piece of pie, but baking a bigger pie.
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Nice is Samsung and Sony
joining forces to create significant market share in the
highly competitive flat panel television arena.
In a business world that
many times embraces the “looking out for #1” mentality,
it is refreshing to be reminded of how simple and
productive business relationships can be.
The Kaplan Thaler agency has enjoyed incredible success
in the highly competitive advertising business. Thaler
and Koval’s book illustrates the simple premise that
telling the truth, listening, partnering, and simply
treating your fellow workers, and competitors, with
kindness will reap you far greater rewards than the “us
or them” mentality.
To illustrate this point, by simply listening to a
frustrated CEO of an insurance company, the Kaplan
Thaler advertising agency learned that his greatest
concern for the future of his company was the simple
fact that nobody could pronounce his company’s name.
They were the first to listen with compassion to his
lament. Because of their implementation of a new
campaign, the insurance company’s sales rose 55% in the
next few years.
We all know now how to pronounce AFLAC!
The Power of Nice does not profess to be a
groundbreaking book of newfound wisdom; it is, rather,
an enjoyable read that reminds us that we all have what
it takes to succeed in business. In fact, if you take
anything from this book, give it back.
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Dr. Brian Beirl is an
educator, author, presenter, consultant and business
coach. He also has a dental practice focusing on
esthetics and restorative dentistry. Dr. Beirl is
passionate in helping his clients live the life of their
dreams. He may be reached at:
BrianBeirlDDS@BBeirl.com |
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