The Complete Guide to Becoming Your Own Boss

by Susan Wilson Solovic
with Ellen R. Kadin

 

Reviewed by Brian Beirl

Yes, this is one of those books that gets you talking to yourself: “Where was this book before I started my first dream business that turned into a nightmare?”

Susan Solovic knows that starting a business properly will keep you from ending up on the ropes. She doesn’t pull any punches and her recommendations are right on the nose. The author has had numerous businesses and she has consulted with many more, learning from all of them. This book is a step by step guide for being your own boss and still enjoying the benefits of ownership.

It’s your Biz is not just for those contemplating starting a business, but also for the many business owners that are ready to be reminded of the basic principles that define a start up and lead to a successful business with a legacy.

The author has arranged her book in linear style, because her message is that is how businesses are built. She is strongly opposed to the popular philosophy of “if you find your passion and love what you do, your business grow magically”. Her clear message is that It takes hard work, but it also takes smart work anchored by the adherence to the proven principles and systems that are universal to business growth. Just as in starting and maintaining your business this book is not meant to be read in random fashion.

If you believe the mythical philosophy of “if you build it, they will come”, I would suggest to you that you read It’s Your Biz. And stop tinkering, if you ever want to have a chance at succeeding. :{)

Dr. Brian Beirl enjoys an active general dentistry practice and is also an author, educator, presenter, consultant and business coach. He has published, the bookbinder, a popular business fable regarding the personal challenges of running a business, and the soon to be released, the bookbinder, Janis’ Story, a story of a woman’s struggle to balance her professional and personal life. www.mybookbinder.com BrianBeirlDDS@BBeirl.com