Coloring Outside the Lines

Jeffery Gitomer’s

Little Gold Book of Yes! Attitude
How to find, build and keep a Yes! Attitude for a lifetime of success

Jeffery Gitomer colors our world with no-nonsense, edgy books that challenge us to look at ourselves and our businesses differently. His previously published Little Red Book of Selling and The Little Black Book of Connections have created a strong following in the quick-to-read but long-to-ponder business book genre. He continues with this, his latest venture onto a crowded bookshelf.  His Little Gold Book revisits one of the most written about subjects in the self-development arena, positive thinking. But Gitomer transcends the worn path of “just think positive” literature by challenging us to find, build and keep a Yes, Yes, Yes attitude.

In the first pages, Gitomer states in no uncertain terms what books cannot do for us:
“You can’t gain a positive attitude by reading a book.”
“You can’t gain the self-discipline and the thought process by reading a book.”

With the pressure off we can then enjoy this fast paced and entertaining journey of self-discovery. It’s not about thinking positively; it’s about our attitude. We all have attitudes - is yours a yes or a no attitude? Gitomer’s style of writing is an unveiled extension of his speaking style. It is fast paced; irreverent regarding dogmatic thinking; demands honest introspection; and is thoroughly entertaining. There is, however, a clever method to his madness.

There is an amazing structure to this book that first stresses an analysis of the reader’s present state of mind. We must first become self-aware of our true attitude. Through the use of self-assessment questionnaires we learn of our true state of mind.

Next is the move toward specific actions that will aid us in developing a yes attitude. The author points out the subtle but pervasive negative actions of daily life, i.e. watching depressing, local news or violent movies that can undermine our attainment of success.

Finally, we are encouraged to create a Yes lifestyle that will insure that we not only identify a fulfillment attitude, but attain and maintain the highest level of our Yes attitude.

Hooked on the book? Click here to buy now.

Dr. Brian Beirl is an educator, author, presenter, consultant and business coach.  He’s a regular contributor to Dental Economics Magazine and several other professional publications.  Dr. Beirl is passionate in helping his clients live the life of their dreams. He may be reached at: BrianBeirlDDS@BBeirl.com