 Magazine Feature
Story
Cameo:
Terri L. Hall, Doubletake Studios, Inc.
By Jay Winchester
Published: January 2009
Doubletake Studios, Inc. is an advertising, branding and
marketing boutique specializing in custom designed
collateral, 3D direct mail and website design for a
national clientele. As if the company didn’t already
have enough to offer valued clients, owner Terri L. Hall
recently added high-end custom corporate jewelry to the
firm’s slate of quality services. It’s a good fit
because, at Doubletake, everything revolves around a
creative and collaborative synergy - and that’s by
design.
“Whenever we work with a new client, we must have a
synergy that enables us to succeed,” says Hall, an Ohio
native. “Whenever we have open communication, it’s
amazing the fun and inventive things you can do to
promote a product or service.”
Specifically, the firm looks for clients needing to
promote their business or service, improve sales, and
introduce new products and services in a unique and
timely fashion. Once on board, the client is exposed to
Doubletake’s high energy creative vibe. “We have the
unique ability to translate a client’s vision and
produce something that is a collaboration of their idea
combined with our expertise to generate a product that
is simultaneously infused with our special brand of
creativity while remaining highly effective,” she says.
“Because our talented personnel have experience in both
fine arts as well as graphic arts, we are able to offer
our clients unique products that can enhance their
branding while maintaining continuity between print,
electronic media and specialty products such as custom
awards and high-end corporate jewelry.”
It’s no accident that Hall ended up owning a creative
business. After all, her education provided an excellent
framework for combining her passion for the arts with
her drive to succeed in business. She is a prime example
of a woman following this sage advice: “Make a business
out of your passion, and you will be passionate about
that business.”
It’s a thought that rang true with Hall. “Originally I
was studying fine arts in college and got well into my
junior year when I started thinking about what I would
do when I got my degree,” the University of South
Florida grad recalls. “I realized I wanted to do
something that integrated art with business, and graphic
arts and advertising seemed to be a natural fit. I could
still be creative while creating a career and a business
around that passion.”
Although the firm is successful today, Terri is quick to
recall the early struggles while growing her business
over the last ten years. She explains, “In the early
days, we had a lot of peaks and valleys in terms of
sales and production. We controlled growth so that we
didn’t get too big too fast and not be able to maintain
our focus on our customer base. We wanted to make sure
that we had both the time and the appropriate personnel
to ensure that each and every client remained our number
one priority.”
Looking for a solution, Hall found it by going back to
her collaborative roots, a move that also infused
Doubletake with a unique house style. “We added very
competent, qualified people with work experience from
other major metropolitan markets,” she says. “Now we
were able to integrate graphic styles from New York,
Atlanta and Miami, enabling us to offer high-end work in
the Tampa Bay area. We take a personal interest in the
success of our projects. Additionally, we are constantly
re-inventing ourselves to maintain an edge in the
marketplace.”
It’s a company that is also enjoying its fair share of
honors, having recently been named as an Official
Emerging Business Vendor for the upcoming Super Bowl
XLIII, here in Tampa Bay in 2009. The company is
offering a collectible Super Bowl Belt Buckle that it
designed and produced. “We plan to have the buckle
available during the holidays and up to the Super Bowl,”
Hall says. “We’re very excited to participate in the NFL
Emerging Business Program.”
While it’s an honor, it’s not really a surprise.
Doubletake’s blending of creative innovation within a
collaborative environment is enough to make any
potential client do a double take - even one as big as
the NFL.
To find out more about how Doubletake Studios can help
your business, visit them on the Web at
www.doubletakestudios.com, or call 813.251.6308.
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