 Feature Stories
Editors Note
To Educate and to be Educated …BABM!
Autumn has always been my favorite season. Growing up as a northern gal, fall meant cool, brisk, fresh air; soft, cuddly sweaters; trees exploding into brilliant color; hot chocolate; Ohio State football; and returning to school with new goals and expectations.
September is a time that many businesses are ramping up after a seasonal break and evaluating their 3rd quarter numbers, anticipating the year end bottom line and projecting the upcoming year’s plan for change, growth and focus. Since September is also identified with returning to school, it seemed natural to present a special issue on the business educational programs available in the Bay Area.
This month our features point out the importance of entrepreneurship within the academic arena. You will learn of innovative ideas and programs that only a few years ago would have been disregarded on a business college school campus. And finally you will meet the emerging business owners, the visionary teens who will create our future.
As a business publication with a mission to educate, support and inspire business owners and entrepreneurs in the Bay Area, it’s important that we, too, focus, refocus, grow and learn from the many experts that we feature in the magazine. We must become a product of our product.
The importance of name recognition and search engine optimization was repeatedly brought to our attention as many of you searched for us on the web and landed on a San Francisco Bay Area site of some kind. Although our initial thought in naming the publication was to unite the powerful 7-county Tampa Bay Area, the domain name was lost in cyberspace, not to mention the groans we received as we would rattle off our email addresses. Within the first month we were being referred to as BABM in most written correspondence as well as verbal references. BABM was sticking!
All along we’ve asked you how we could best serve you and welcomed suggestions and success stories. We decided that you wanted to call us by our acronym and it certainly was going to give us a better position on the Internet. So as we sat down to evaluate our position in the media market, laser in on our focus, and plan for 2008, we decided to take your advice.
You asked for it --- BABM. Thank you for giving us direction and be sure to check out our updated website at www.BABM.com. And ------ Go Bucks!
Business Best Practice Articles
Welcome to BABM Best Practices where you can read succinct articles online. The articles will provide you with valuable information that can be immediately implemented to help take your business and personal success to the next level.
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By Debra Faulk
Many types of employees and work groups exist in organizations, making it challenging to achieve effective teamwork. That is why team-building programs are essential to all companies, no matter how large or small. |
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So Hold the Sugar and Add more Water
By Dr. Cesar Lara
Have you been craving sweets lately? Is your energy down? Do you feel tired and is your thirst more prominent? These are some of the classical symptoms of increased glucose in your bloodstream or diabetes. |
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By Eduardo Suarez-Solar
Research has shown time-and-time again that good business ethics/practices pay off financially and limit your legal liability. |
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By Christopher Griffin
Because electronic information has become increasingly important in today’s business world, it has become equally important as evidence in modern litigation. According to MIT’s Center for Technology, Policy, and Industrial Development, 50 percent of evidence in cases today is email, and U.S. companies spend $4.6 billion annually to analyze those emails. |
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by Richard F. Gerson, Ph.D., CPT, CMC
We all know what ESP stands for: Extra Sensory Perception. It is the ability to read minds or even predict the future. Yet, most of us do not possess anything close to that type of ability. So, we created another meaning for ESP, one that will help you succeed in whatever business you are in, help your employees elevate their performances, and make customers love you. ESP, as we define it, refers to three types of intelligences: Emotional, Social and Practical. |
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By: Dale W. Hutchings
A newsletter can be one of the most powerful tools you can use to market your product or service. But it has to be done right. How? By following a tried-and-proven recipe for success. |
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by Vera Burianek
The effectiveness of video is indisputable: it uses full color, rich sound, action and testimonials. Today we are highly dependent on the Internet for communication and research. Email is an easy, global way to communicate. |
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Provided by: John Hamerlinck
UBS Financial Services Inc. |
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One of the questions I always get is, “How can I create a greater sense of urgency in the buyer?” |
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By Bob Proctor
Victor Frankl once wrote, “Everything can be taken from a person but one thing: the last of human freedoms - to choose one’s attitudes in any given set of circumstances, to choose one’s own way.” Frankl was right. |
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How you see is what you see!
by B e v v Beirl |
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By: Craig Trautman
Why should you consider a consulting company to assist with your software selection process? The answer lies in this statement: “Don’t be a jack of all trades and a master of none.” Success comes simply from being really good at what you do. For most small and mid-sized companies, the key to success lies in a talent (be it for art, design, cooking) and not in the supporting functions that go along with providing the talent to its customers. |
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Getting the Most from a Mobile Office
By T. Scott Plumley
Hotspots are now available almost anywhere. I can’t remember the last time I turned on my laptop and was not able to gain access to at least one, if not three, wireless networks. With the ability to easily gain access to the Internet, the mobile work force is empowered. |
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“I Will Greet this Day with a Forgiving Spirit”
By Andy Andrews
Traditional wisdom would tell us that the most effective way of dealing with rage or resentment is a course in anger management. Mental health professionals dealing exclusively in anger management are everywhere. Now, think about the term “anger management.” Why would you want to manage something like that? |
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The growth of the Internet and wireless technology is providing businesses with exciting and innovative ways to reach customers. Now your target audience can do business with you from any location including their car, a doctor’s office, even the beach. |
Business Seen
Suggested Reading
 The Power of Nice
How to capture the Business World with Kindness
By Linda Kaplan Thaler and Robin Koval
Short and Sweet
Reviewed by Brian R. Beirl DDS
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Nice is healthier, earns more money, and spends less time in court.
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Nice is putting your head on the other person’s shoulders.
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Nice is telling the truth.
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Nice is not fighting over the last piece of pie, but baking a bigger pie.
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Nice is Samsung and Sony joining forces to create significant market share in the highly competitive flat panel television arena.
In a business world that many times embraces the “looking out for #1” mentality, it is refreshing to be reminded of how simple and productive business relationships can be.
The Kaplan Thaler agency has enjoyed incredible success in the highly competitive advertising business. Thaler and Koval’s book illustrates the simple premise that telling the truth, listening, partnering, and simply treating your fellow workers, and competitors, with kindness will reap you far greater rewards than the “us or them” mentality.
To illustrate this point, by simply listening to a frustrated CEO of an insurance company, the Kaplan Thaler advertising agency learned that his greatest concern for the future of his company was the simple fact that nobody could pronounce his company’s name. They were the first to listen with compassion to his lament. Because of their implementation of a new campaign, the insurance company’s sales rose 55% in the next few years.
We all know now how to pronounce AFLAC!
The Power of Nice does not profess to be a groundbreaking book of newfound wisdom; it is, rather, an enjoyable read that reminds us that we all have what it takes to succeed in business. In fact, if you take anything from this book, give it back.
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Dr. Brian Beirl is an educator, author, presenter, consultant and business coach. He also has a dental practice focusing on esthetics and restorative dentistry. Dr. Beirl is passionate in helping his clients live the life of their dreams. He may be reached at: BrianBeirlDDS@BBeirl.com |
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