Marketing Best Practices
Magazine Articles
Setting the Stage
(At Your Next Trade Show)
By Dale W.
Hutchings
Published: February / March 2008
Are you planning to go to one or more trade shows this
year? If so, and you go about it right, a trade show can
produce a windfall of new business opportunities. But
exhibiting at trade shows isn’t cheap. Therefore, it is
important to take steps prior to, and at the show, to
give you a better chance of trade show success. What are
some of these steps? Here are several smart things I
would recommend you do for any trade show.
Made Ya Look!!!
Effective Advertising Copy
By Dale W. Hutchings
Published: January 2008
One of the biggest challenges for business people is
writing effective advertising copy to promote their
businesses. Often those who try soon learn it isn’t easy
and quickly turn to a professional copywriter, like
myself, to handle the task for them. However, if you
feel brave and eager to tackle this challenge, here are
ten tips on how to write ad copy that will help produce
what you are looking for: results.
Your News is Good News!
By Leslie Joy Ickowitz
Published: January 2008
What’s new with your business? Surely you can think of
something. Perhaps you landed a new account, won an
award, or sponsored a charity event. Did your firm
employ a new computer program to streamline day-to-day
productivity? Maybe you purchased a special new pencil
that you are so impressed with, you want to scream it
from the rooftops for all to hear! News can be as simple
as that.
Logo-gistics
Six Things Every
Business Needs To
Do When Creating A Logo
By: Dale W. Hutchings
Published: December 2007
A logo is an excellent way to make your company stand
out among competitors. If done properly, your logo can
do more than give you a high-quality, professional look;
it can help to make your business memorable to others.
Your logo will help your current clients to remember you
down the road when they need someone with your products
or services again, and it can be an enticing factor in
attracting new clients. In a nutshell, when designed
properly, your logo will convey credibility and
professionalism.
Cheering In The Press Box
The Marketing Power of
Testimonials
By Dale W. Hutchings
Published November 2007
For nearly every client
(except those that have confidentiality issues), I
strongly recommend using testimonials as a marketing
tool. Testimonials are an excellent way to build
credibility for your business. They don’t cost you a
dime to produce, and you can use them in so many ways.
Put them on your Web site, in your advertisements, as
part of your presentations, as support messages in your
brochures, etc. Basically, use them whenever and
wherever you see fit and have the space to use them!
(Yes, that might even be on the back of a business
card!)
Eight Tricks to Creating a
More Effective Brochure
By Dale W. Hutchings
Published: October 2007
Need a brochure for your
business? Something that will help increase your bottom
line, but you don’t know where to begin? With Halloween
being this month, here are eight suggested tricks to
help you create more effective brochures for your
business. The treat for you will be a sweeter bottom
line by having a brochure that produces for you greater
responses.
By: Dale W. Hutchings
Published September 2007
A newsletter can be one of
the most powerful tools you can use to market your
product or service. But it has to be done right. How? By
following a tried-and-proven recipe for success. Here
are seven ingredients every newsletter should have to
give you the biggest bang for your buck in promoting
your business ...
The Power of
the Newsletter
Published: August 2007
Nine times out of ten I
recommend to clients that they have a newsletter as part
of their marketing initiatives. Why a newsletter? Read
on for the answer as well as answers to other common
questions I am often asked about the power of
newsletters.
Everything Counts
Published: August 2007
Make no mistake. In this
highly competitive society, nothing (no thing) can be
overlooked or ignored when marketing a product or
service. The consumer has multiple choices from birthing
experiences, food, supplements, technology, clothing,
and health care, to burial options. To survive in this
competitive marketplace, a company must constantly be
looking at trends and statistics. To flourish in the
marketplace, a company must think outside the box, and
be willing to act upon the data it receives regarding
consumer profiles and demands.
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