Public Relations Magazine Articles

Welcome to BABM Public Relations Best Practices Magazine where you can read succinct articles online. The articles will provide you with valuable information that can be immediately implemented to help take your business and personal success to the next level.

Getting the Most Out of a Corporate Blog
By Michelle Bauer
Published: April / May 2008

Fostering open communications within a company has become much easier and much more complicated all at the same time. The company newsletter – a weekly download of information disseminated by the CEO or some other designated party charged with informing the troops about what’s happening in the organization – is giving way to more participatory forms of communications like blogs and wikis.

Public Relations Magazine Articles

The Elevator Pitch: Moving Beyond the “Mom Test” to Communicating Customer Value
by Michelle Bauer
Published: February / March 2008

The elevator pitch – a brief statement about your company – is one of the communication building blocks for any business. As fundamental as it may be, however, it’s one thing many entrepreneurs struggle with long after they’ve launched their firms.

Raising Your Local Profile
by Michelle Bauer

Ever notice how some executives and companies are talked about all the time? Looked to for leadership? Regularly profiled or quoted in the media?

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