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BABM Magazine > Best Practices > Web Site

Web Site Best Practices Magazine

 

Welcome to BABM Web Site Best Practices where you can read succinct articles online. The articles will provide you with valuable information that can be immediately implemented to help take your business and personal success to the next level.

Are you seeing double?
By Deirdre Cavener
Published: April / May 2008

As many of you know by now, content is “king” when it comes to online success from the standpoint of both the readers and the search engines. The problem with online publishing today is that articles are littered with untargeted, irrelevant advertising and spread out on multiple pages - the last being my biggest pet peeve. Why does a 500-word article require 4-5 clicks in order to read it in its entirety? I am not sure how online publishing got so muddied. Maybe it originally started when scrolling was considered bad (when your mouse couldn’t scroll), but those days are long over.

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Web Site Best Practices Magazine

 

Websites: Internet Real Estate
By Deirdre Cavener
Published: February / March 2008
 
In 1996, when I built my first Web site, domain names were abundant. The probability of the name NOT being available was slim. Today things are changing and you may have to be a little more creative when coming up with the perfect domain name, but this is a very exciting time for all businesses to benefit from being online.

Blogging, Googling, & Surfing
Driving Customers To Your Business Web Site
By Shawna Vercher and Benjamin Daniel
Published: February / March 2008

By the time you read this article, something in it may no longer be true. The statistics may already be outdated. The leaders of the marketplace may have shifted. That’s how rapidly the pace of technology changes. The Internet is driven by innovation, with new ideas constantly shaping what it means to be successful in business. The web presence representing your company in this global exchange is now just as important, if not more so, than your physical office space.

Virtual Suburbia
Building Relationships in Your Digital Communities
By Deirdre Cavener
Published: December 2007

It is proven that the real value of a new customer isn't in the first sale, but in the continued relationship you have with that customer. You want to make your customers feel connected to your business, which in turn fosters the brand loyalty that keeps them coming back for more. One of the most effective ways to create loyal customers is by creating a relationship with them. Most businesses spend much more time trying to get “new” customers, rather than selling to people who have already made a purchase from them. Engage and cultivate the natural communities that form around your products and/or services with a digital marketing campaign.

Making the Internet Work for You Do the Local Motion
By Deirdre Cavener
Published: November 2007

How do you find local businesses and services? In the 1900’s everyone’s answer would have been the yellow pages, but times are changing and the Internet is gaining market share every day. The increase in the price of gas, the decrease in our amount of free time, and the economy are all driving people to the Internet to search, find, visit, and purchase, making online advertising a must for all businesses.

www.They’llSeeYou@TheTop

Search Engine Optimization (SEO)
By Deirdre Cavener
Published: October 2007

If your Web site is selling great products or services, you need to be found in the four major search engines: Google, Yahoo, MSN, and Ask. Search Engine Optimization (SEO) is what gets your business Web site in front of potential customers and improves the quality and volume of your Internet traffic.

WWW ... No Longer an Option!

By Deirdre Cavener
Published: September 2007

The growth of the Internet and wireless technology is providing businesses with exciting and innovative ways to reach customers. Now your target audience can do business with you from any location including their car, a doctor’s office, even the beach.

A Web site is no longer an “optional marketing tool.” It is one of the most critical weapons in your marketing arsenal.

 

Upcoming Article April / May 2008

Are you seeing double?
By Deirdre Cavener

As many of you know by now, content is “king” when it comes to online success from the standpoint of both the readers and the search engines. The problem with online publishing today is that articles are littered with untargeted, irrelevant advertising and spread out on multiple pages - the last being my biggest pet peeve. Why does a 500-word article require 4-5 clicks in order to read it in its entirety? I am not sure how online publishing got so muddied. Maybe it originally started when scrolling was considered bad (when your mouse couldn’t scroll), but those days are long over.

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