Web Site Best Practices Magazine
Websites: Internet
Real Estate
By Deirdre Cavener
Published: February / March 2008
In 1996, when I built my first Web site, domain names
were abundant. The probability of the name NOT being
available was slim. Today things are changing and you
may have to be a little more creative when coming up
with the perfect domain name, but this is a very
exciting time for all businesses to benefit from being
online.
Blogging, Googling, & Surfing
Driving Customers
To Your Business Web Site
By Shawna Vercher and Benjamin Daniel
Published: February / March 2008
By the time you read this article, something in it may
no longer be true. The statistics may already be
outdated. The leaders of the marketplace may have
shifted. That’s how rapidly the pace of technology
changes. The Internet is driven by innovation, with new
ideas constantly shaping what it means to be successful
in business. The web presence representing your company
in this global exchange is now just as important, if not
more so, than your physical office space.
Virtual Suburbia
Building
Relationships in Your Digital Communities
By Deirdre Cavener
Published: December 2007
It is proven that the real value of a new customer isn't
in the first sale, but in the continued relationship you
have with that customer. You want to make your customers
feel connected to your business, which in turn fosters
the brand loyalty that keeps them coming back for more.
One of the most effective ways to create loyal customers
is by creating a relationship with them. Most businesses
spend much more time trying to get “new” customers,
rather than selling to people who have already made a
purchase from them. Engage and cultivate the natural
communities that form around your products and/or
services with a digital marketing campaign.
Making the Internet Work for You
Do the Local Motion
By Deirdre Cavener
Published: November 2007
How do you find local businesses and services? In the
1900’s everyone’s answer would have been the yellow
pages, but times are changing and the Internet is
gaining market share every day. The increase in the
price of gas, the decrease in our amount of free time,
and the economy are all driving people to the Internet
to search, find, visit, and purchase, making online
advertising a must for all businesses.
Search Engine Optimization
(SEO)
By Deirdre Cavener
Published: October 2007
If your Web site is selling great products or services,
you need to be found in the four major search engines:
Google, Yahoo, MSN, and Ask. Search Engine Optimization
(SEO) is what gets your business Web site in front of
potential customers and improves the quality and volume
of your Internet traffic.
By
Deirdre
Cavener
Published: September 2007
The growth of the Internet
and wireless technology is providing businesses with
exciting and innovative ways to reach customers. Now
your target audience can do business with you from any
location including their car, a doctor’s office, even
the beach.
A Web site is no longer an “optional marketing tool.” It
is one of the most critical weapons in your marketing
arsenal.
Upcoming Article April / May 2008
As many of you know by now,
content is “king” when it comes to online success from
the standpoint of both the readers and the search
engines. The problem with online publishing today is
that articles are littered with untargeted, irrelevant
advertising and spread out on multiple pages - the last
being my biggest pet peeve. Why does a 500-word article
require 4-5 clicks in order to read it in its entirety?
I am not sure how online publishing got so muddied.
Maybe it originally started when scrolling was
considered bad (when your mouse couldn’t scroll), but
those days are long over.
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