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Leadership Simplified Book ReviewLeadership Simplified
The Field Guide for Savvy Leaders
By Doug Van Dyke, MBA

So often in the crowded world of business books, one chapter captures the author’s message and the rest of the book is a repetition of his message. In Doug van Dyke’s new book, every chapter presents a crisp, valuable, stand alone message that has the reader wanting more. In a pithy mix of stories, quotes and research, we are given what we need to know for each subject addressed. The book has five parts, and here are some highlights from each section:

Part I Analysis, Agility, and Visioning
Here is a concise and excellent plan for analyzing your business and how to organize a productive brainstorming session to develop your company’s vision.

Part II Communication
This is one of the most clearly written chapters that I have experienced on how to create a persuasive presentation for groups or one on one.

Part III Setting the Course and Creating Buy-in
Here is presented a refreshing synopsis of how to develop collaborative relationships within and outside of your company.

Part IV Measure, Metrics and Structure
Here the author discusses the importance of having processes that are measurable and creates opportunities for improvement.

Part V Executing, Coaching and Celebration
Knowing what to do and how to do it are empty traits when the company’s leader cannot bring the plan to fruition. This may require the help of others. And never forget to celebrate your successes.

Doug van Dyke has titled his book well. It is indeed a handbook, not a shelf book. This is one that you will reread and refer to often. In my position I read numerous business books and finding time to read them is a challenge. I found the time to read Leadership Simplified, twice! So far.

Featured Members

BABM Magazine: Women Owned Businesses Issue

 

Cover Story

Jamie Rosenkrans, Leader of the Pack
Walking into Jim’s Harley-Davidson in St. Petersburg for the first time, one gets a soaring sense of space as sunlight filters through the high windows around the vaulted ceiling. Then, the gaze settles upon a vast emporium of merchandise dedicated to this two-wheeled American icon. Jim’s offers a little something for everyone, rider and wishful enthusiast alike. Friendly associates navigate the sales floor, assuring that personal assistance is readily available. No wonder Jim’s is ranked #1 nationally in customer service among Harley-Davidson dealers.

Feature Stories

Nancy Crews, PH.D., Thoroughly Modern Military
Dr. Nancy Crews and Custom Manufacturing & Engineering provide power and security solutions for modern war fighters. There is an element to armed conflict between countries that tests the resolve of a nation. Many times, it also tests the resolve and the resources of its industry. It is one thing to go to war; It is quite another to go prepared to win the conflict. In terms of innovative technology and its applications to conflict, today’s United States Armed Forces are better equipped than any other force in our history and possibly the world. Maintaining that type of combat advantage frequently depends on the ability of corporate America to research and manufacture advanced weapons and security systems capable of assisting the efforts of the war fighter in securing victory.

Bonnie Yarbrough, Confection With Affection
When Bonnie Yarbrough of Celebration Cakes is working on one of her masterpieces, time is suspended. She is in her creative zone and the only moment is her beautiful cake; anything else that goes on in the outside world can wait. It is her affinity for mastering minute details, and the ability to stay on task, that has allowed Yarbrough to achieve what every entrepreneur ultimately wants: to identify one’s passion early in life and cultivate it into a successful business.

Cameos

Lessons Learned
Welcome to BABM Lessons Learned where you can read succinct articles online and in print. The articles will provide you with valuable information that can be immediately implemented to help take your business and personal success to the next level.

Accounting
 WBE A Woman’s Prerogative

Corporate Social Responsibility
 Philanthropy vs. Sponsorship What Gives?

Entrepreneurship
 The Butterfly Effect

Leadership
 Pragmatic Optimism

Legal
 Department of Homeland Security and Social Security
 Protect Your Idea$ - Part VI

Marketing
 10 Surefire Ways To Greater Success In Direct Mail Marketing
Marketing 2.0: Think like a Publisher
Planning Your 2009 Online Advertising

Networking
 Teeing Up for Business: How Golf Can Get You in the Game

Recharge
 Escape to Tranquility

Sales Moves
 Is it the law of attraction, or the law of hard work?

Strategic Planning
 Retirement Concerns for Women
The Latest on Women Owned Businesses

Technology
 Survive and Thrive

Values
 6 Keys to Becoming a Person of Action
 

Bevv's Banter

BABM Editor's Note January 2009

Are you ready for 2009? Are you ready to shake off the negative energy that has permeated the business community? Are you ready to take control of your business and future? Are you ready to help make the Tampa Bay economy an example of good ol’ American ingenuity and tenacity? Are you ready to step out of the box?

BABM launched in October 2006 and we have prided ourselves in not following the pack. We love rewriting the rules. Change is happening at lightening speed and the old business models in all industries are just that – OLD. With a passionate mission to educate, support, and inspire business owners and emerging entrepreneurs we are excited to help you take your businesses to the next level

BABM has become the trusted business resource for business building. We have an editorial team of some of the best industry experts. Our promise to you is that we will continue to deliver top information through multiple venues. As I write this editor’s note we are planning and producing our radio launch for December 15th. Be sure to tune into the syndicated Dave Ramsey Show on NewsTalk 820 every week day to receive additional business building tips on the BABMinute.

BABM’s presence online is growing exponentially each month. Our online business directory is the 3rd highest clicked link on BABM.com. Our visitors are choosing their products and services from a site they know and trust. They’re choosing their products and services from the same site that helps them grow their businesses. As we’ve watched these numbers grow, we decided we are in a position to bring consumer and supplier together on a different level that will more than get our Tampa Bay economy moving forward quickly. All the details are being work out and we will be rolling out an exciting program in the first quarter of 2009.

The eBABM newsletter data base more than doubled between the months of October and November 2008, increasing from 3,200 to 6,800. There are additional business building articles published in the newsletter and loaded on the website that do not appear in the print magazine. We understand that it’s important to have a strong presence in print and online for our readers and marketing partners. The BABM team is constantly brainstorming and looking for better ways to educate, support and inspire our readers and showcase our marketing partners. Your success is our goal.

We are excited about 2009. Come ride with us!

Bevv Beirl Editor Bay Area Business Magazine

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